About Us

Everything you need to know about us.

Who we Are.

Level Up Wear ®, or lvlp in short, is all about revolutionising the gaming merchandise landscape. It was created in 2007 in Brussels, Belgium by a group of gamers with the intention to be the #1 gaming merchandise brand in Europe. Our weapon is a winning mix of original, fashionable designs and best-in-class quality, unleashed on some of the best games out there.

Why Choose Us.

As gamers ourselves we grew tired of the poor offering at the time: too promotional, no sense of style, bad quality... All our designs are therefore fully original, inspired by the unruly world of rock music, pop culture extravagance, and the boldest trends in the fashion industry. This all ensures a very wearable result (and not just as pyjamas).

Our Mission.

Gaming has become the #1 entertainment medium thanks to increasingly high-quality, variety, and the best value for money in the entertainment business. We just want to make sure that gaming merch follows the exact same path.


What we do.


We were lucky enough to work with more than 50 brands on our portfolio over the last 10 years, covering a wide variety of genres and targeting diverse audiences. We’re always looking for the next major gaming brand, from indie to AAA !

Product Development

At Level Up Wear, we are proud to be gamers, and our passion for your brands is directly infused in our creative process. Our aim is to create compelling, subtle, high-quality products that sublimate the brand they are based upon.


In addition to our core range, we offer our services to brand owners looking for bespoke marketing & promotional items for conventions, parties, team gear,…you name it. We’re happy to take care of the whole process, from design to delivery.


Our ever-growing distribution network covers EMEA extensively. We are glad to work with all outlets distributing video games, from the smallest street corner indie shop to the largest retail chain. We’re a retailer-centric company, which allows us to create custom products and packaging in line with our clients needs.

Our Partners

They choose to trust and work with us.
  • Ubisoft Entertainment S.A.
  • Bethesda Softworks, LLC.
  • Activision, Inc.
  • Capcom Co., Ltd.
  • Square Enix Holdings Co., Ltd.
  • Konami Digital Entertainment
  • Bandai Namco Entertainment Inc.
  • Warner Bros. Interactive Entertainment, Inc.
  • Electronic Arts, Inc.
  • Microsoft Studio
  • Sony Interactive Entertainment
  • Koch Media

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